Hitanshi Shah

Senior Brand & Digital Designer

I lead brand, digital commerce and customer journeys that turn thoughtful creative direction into measurable business growth.

I lead brand, digital commerce and customer journeys that turn thoughtful creative direction into
measurable business growth.

Open to opportunities

AT A GLANCE

10+

Years experience

Brands led

600k+

Catalog runs

Data-driven

Design

Creative Lead

Multi-channel

Selected work

01—04

Launching a New E-commerce Brand

Brand strategy · UX/UI · Creative direction

Building a sister brand that has a distinct identity with the trust and heritage of an established retailer.

Building a sister brand that has a distinct identity with the trust & heritage of an established retailer.

Read case study

Growing an Etsy Marketplace

Marketplace, E-commerce & Merchandising, Analytics

Marketplace, Merchandising, Analytics

Growing an Etsy sales channel by improving how products are merchandised, presented and experienced, from creative optimisation to customer behaviour and sales performance.

Read case study

Leading an Omnichannel Campaign

Campaign Strategy, Creative Direction, Print & Digital Production

Campaign Strategy, Creative Direction, Production

Leading a major seasonal campaign across catalogue, digital and customer touchpoints, while making sure the experience feels connected wherever customers encounter the brand.

Leading a major seasonal campaign across catalogue, digital and customer touchpoints, making sure the experience feels connected wherever customers encounter the brand.

Read case study

SHEIN UK & Ireland Campaigns

Integrated Campaigns, Design Systems, Collaboration

Campaigns, Design Systems, Collaboration

Sole designer for SHEIN Ireland & UK. Creating campaign creative across digital, print, social and production - quickly, consistently and on brand.

VIEW

Work experience

10 years in design

Senior Web & Graphic Designer

Jan 2024 — Present

GiftsDirect · Dublin, Ireland

Leading brand, UI/UX and design strategy across three distinct brands.

Graphic Designer II

Sept 2023 — Jan 2024

SHEIN · Dublin, Ireland

Leading campaign and digital design creatives across SHEIN Ireland and the UK.

Graphic Designer

Oct 2022 — Sept 2023

SHEIN · Dublin, Ireland

Leading campaign and digital design creatives across SHEIN Ireland.

Production Designer

Jun 2022 — Oct 2022

Signarama · Dublin, Ireland

Preparing production-ready print and signage assets, translating brand direction into polished, technically precise deliverables.

Editorial Designer

Jun 2015 — Oct 2022

ART India Publishing · Mumbai, India

Leading the design of 30 magazine issues, refreshing layouts to support a 30% sales increase and stronger reader engagement.